Advertisement, irrespective of all the blessings or brickbats it gets, has always defined and directed our lifestyle. It has got inspired from how we live and also has insprired us to change our own way of living. Both words and pictures in advertisements have played critical role in informing us, educating us, inspiring us, enlightening us and also humour us. Let us see the role of advertising photography in different kinds of medium.
Advertising Photography for the Print Media
Print Media is all pervasive. It is closely entangled and enmeshed with each of our lifestyle. Advertising photography in print media has immense power and a smart advertiser should know how to use the power in an optimum way.
Advertising Photography for the Static Ads
Static ads would refer to the various ads that we see while walking down the street, driving around, waiting for bus, etc. They are the kiosks and billboards that are put up in different roads and streets. Advertising photography plays a more important role than words. No one on the road has the time to look up and gape at advertisements. It is therefore the pictures that do the talking.
Advertising Photography for Online Media
Another arena, where advertising photography has gradually and surely made an indelible effect – the online media. We come across different websites, online ads like banners, pop ups etc. What do you think makes a visitor actually take notice? Yes! You are absolutely right – its the picture used in those ads.
Advertising Photography and Advertising Photographers
Advertising photography is no small job. In order to be impressive, a picture needs to be dealt with very carefully. The proper use of light and location, the right weather conditions, the model and how should it be clicked – all this can be decided better by a thoroughly professional person who has the talent and experience for advertising photography.