eBay is amongst the best platforms you can choose to use to sell your products on. But considering that there are thousands of other sellers trying to attract sales just the same way you are then you are better off approaching it strategically so that you are able to boost your selling rates. If you want to attract more traffic to your listings, then you must get it right when packaging and presenting it to your targeted market.
Marketing is not always a cheap affair and it therefore makes more sense to optimize eBay business in such a way that you are able to attract traffic and increase sales. Fortunately, this is not that hard to achieve when you know and take care of all elements that really matter. A few simple but effective steps are all you need to take to start selling more on the platform.
Build and eBay identity – Branding is what you should be paying attention to so as to gain the trust of your customers. When you are able to successfully build a brand around your business on the platform, you will be in a position to enjoy return traffic, repeat business and also benefit from referrals. Be professional and consistent with your brand so your customers are able to remember you and trust you. You can consider developing a logo for your brand; a professional designer will help you create the most suitable for your business.
Let your username be sensible and professional – The last thing you want to do is choose a username that does not make any sense to the customers or one that is too long or complicated to remember. Keep the username relevant to what your brand is all about and let it be short and easy to remember and type to attract more traffic. If you make it too complicated then you risk losing traffic that would otherwise have led to a sale.
Let your branding be consistent throughout your eBay platform – The good thing about eBay is that the interface can be customized. You can therefore take full advantage of the opportunity to leave a mark. Take branding all the way across, listings, eBay shop, ends of auction email and even checkout and payment mode. The more consistent and spread it is, the better it will be for you to create a name that can be trusted.
Mind your listing template – Remember that you will be selling online where buyers do not have the luxury of touching and physically seeing the items that you are selling. For this matter, you must make it possible for them to understand the exact product you are selling them by providing every relevant detail about it. The more reassured your potential buyers are, the higher their chances of buying are, hence you should never leave anything out. Let your listing be made up of high quality pictures of every item you are selling, full description, including dimensions and features and any damage present, return policy, accepted payments and postage costs.