Thousands of people set up stores on eBay in hope of making a fortune overnight. These people soon realize that it takes just as much work to have a successful online store as it does any other kind. Unlike non-cyber based stores, your eBay store will have two potential pools from which to draw customers. Both require a store name that is accurate as well as catchy.
Among other things, your eBay store name needs to catch the attention of non-eBay based search engines. As an example, if you are selling household appliances, your store name should mention that somewhere in the title. Depending on the type of appliances you sell, it might be worthwhile to do a keyword optimization search to see how people find similar products.
It should be noted that eBay will not list individual items based on the name of your store. Instead, they will show a list of what appear to be relevant stores to the left of the main search results. This can garner you a significant amount of attention, even if you do not have the exact item that someone is looking for.
In many ways, when you are choosing a name for your eBay store, you are working with search engine optimization. Not only will selecting the right name help increase your sales on the eBay site, it will serve to boost your ranking with other types of search engines. This in turn will draw people to your eBay store, and perhaps garner more customers than what you would gain from people who are selectively browsing eBay listings.