It was only a matter of time before businesses incorporated social media tactics into their internet marketing plan after social platforms such as Facebook and Twitter took the world by storm. Pessimists contended before that the results of social marketing were not measurable. That was before. Now, any social media marketing agency can outline metrics that are tangible, concrete and quantitatively and qualitatively measurable.
Just recently, another breakthrough was achieved by social marketing which will get any social media company excited. According to a report, 36% of consumers who follow a brand in social platforms were prompted to try new products after seeing updates from the company, while 18% of the US market bought a particular product or availed of a specific service because their friends are following them on their social accounts.
What does this mean? This means that SMM agency with a carefully thought of plan and tactics can now bring greater value to businesses beyond customer engagement and brand building. This form of online marketing can now actually impact a business’ bottom line through real monetary profits.
Leveraging on Consumers’ Tendency to Purchase Spontaneously
It happens to everyone. You’re walking in the mall, passing window stores without really intending to buy anything. Then something catches your eye. So, you go inside the store just to “ask.” But the sales pitch is just so good. So, you take out your wallet and the next thing you know, you’re already in the cashier paying for something without contemplating on your purchase.
Apparently, a social media company can take advantage of this shoppers’ nature to buy impulsively. Statistics reveals that 22% of people who are following brands through their social networks were prompted to buy something spontaneously. There’s more good news. Fifteen percent said they spend more than they intended because they were influenced by social networking sites.
Increase Store Foot Traffic
Many consumers go to a mall without really a store or a brand in mind. They will walk around and check out several stores before making their decision.
Now, according to research, 44% of consumers with social networks are influenced by social sites when choosing which store to go to. Further, online reviews appearing in blogs and other social channels shaped the purchasing behavior of 43% of social site users. This basically means that a SMM agency can now influence brand preference in the very early stages of the decision making process of consumers.
At the onset, there were a lot of doubts as to how a social media company can contribute to the overall online marketing strategy of a brand. Today, with solid quantitative proofs such as those mentioned above, the business case for SMM is becoming stronger and if these trends continue, social marketing tactics will soon be indispensable.