Traffic is what makes your online business a success or failure. If you can generate lots of traffic to your website you a have a good chance of success whereas a lack of traffic means failure for your online business.
You can have a great product, business and awesome looking website but if no one sees it you are missing out on the very essential element of any online business, that is, traffic. So to compete in the world of online marketing you need to start planning the best low cost ways to generate traffic to your website.
Forums and online communities are great places to tap into to get traffic if you follow the rules. However it takes time and you need to share your expertise and knowledge by replying to other people’s posts. This helps build your credibility and trust.
Forum marketing is free so is one of the best ways to drive traffic to your website. However you do need to spend some time on a regular basis posting relies to relevant forums. If people like what you post and want to know more about your business and products all they have to do is click through to your website using your link in your forum signature file.
It is best to select forums that match or compliment your niche so that people will be interested in what you have to offer them. All you need to do to find a suitable forum is type your niche followed by the word forum into a search engine search box. From the search results list select those forums that have lots of members and spend half an hour or so a day posting useful content to them. Given time people will see you as a person of expertise and will click your signature file link to find out more about you.
Twitter can be a free source of traffic if used well. It is no good just building a list of followers that have no interest in your business because unlike forums your tweets will only be in front of your followers for an instant. On the other hand if you build a following that is interested in what you have to offer them they will seek out your tweets and click through to your website for more information. A good thing to tweet about is your free eBook or report with a link to where to get it. You can then use it to build your email list and make back end sales.
Search engine optimization is still a great way to get free organic traffic to your site. You need to write unique content using your keyword and keyword phrases so that you get the search engines to list your site in the search results list for those keywords.