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Your Ecommerce Website is your medium to connect with the audience. Thus, it has to be perfect and professionally designed to deliver the best experience to the user. Your conversion success rate depends on the structure of your website and overall performance it delivers. You have to plan accordingly to get the outcomes of your efforts because if you plan to fail, so, you fail to plan. Take a look at some of the common ecommerce mistakes that could be killing your sale as well as conversion rate at the same time. So, let’s take a look to fix them shortly.
- Terrible Photos: If you want to sell online, you need to put images of high quality that grab the attention of the visitors and give them a reason to shop for the same instantly without giving it a second thought. They power up your business and clarify the doubts of the visitors regarding the product or service. And the use of poor quality images may turn the table and push your customers away, so, make sure you never repeat this mistake again ever after that.
- Poor Product Description: If you are describing your product or service the wrong way, it may confuse the visitors and break their interest as well. It’s not a small mistake, but a blunder, as description, helps the customers know more about your range and help them make their buying decision. Also, it’ll help the search engines index your web page to increase its rank, so make sure you describe your products well and use a long-tail keyword in that too.
- No Search Engine Optimization Strategy: You are not only one in the market, there are many other companies in the race who are selling the same product, in an order to win this cut-throat competition you need to make yourself visible a position higher than your competitors. And a Search Engine Optimization strategy can help you with this and if you ignore it, do remember that it will take your customers away and zero your efforts.
- Not So Friendly Website: Not having a mobile-friendly or responsive website is the biggest mistake ever that kills not your sale but affect your customer’s interest as well. If you want a flood of traffic on your website or higher conversion rate, your website should be mobile-friendly.
These are a few ecommerce mistakes that could be killing your sale and make sure you are ready with a backup plan to fix the problem quickly.
Source by Gunjan Singh