“Restaurant” is one of the most searched for terms on the internet ever. This term or something similar is how your customers try to find dinner before they leave home. If most people search this way, are you benefiting?
I will show you three effective and simple ways to make hungry people find your restaurant when they search this way.
Number 3 – List and edit your restaurant in the online databases
Your restaurant already appears in many places when people search for restaurants that you probably don’t even know about. Do a simple search for “restaurant reviews” or “dining” or other similar terms on a search engine like Google. You will be surprised at what you’ll find!
Here are two of the big ones where you should appear:
Find everywhere where information about your restaurant exists and give every detail you can – even prices. As owner you are the only person that can sometimes add these details. Therefore some places will have no details or your restaurant may not even exist yet. Restaurants without information, reviews, ratings, menu, or other details are less likely to be selected because they look dead – and people want to go where everyone else is going – to the happening joint.
Work fast to change problems and present the right image. Just one of these sites with bad information or a negative review is costing you lost business everyday.
Number 2 – Use social networking
Visit places like myspace, facebook, and second life where people go to network and meet others with similar interests. Create a profile for your restaurant on myspace at the very least.
Successful profiles possess these traits:
· Simple to navigate and read
· Easy to find lots of information that people care about
· Not overdone with colors, images, songs, and flashy stuff
Your goal once you have a nice profile for the restaurant is to make friends, create a positive image of your business, and spread the word about it.
Number 1 – Build a free website
Unlike the databases listed above, sites like WIKI-EATIA are paving the way because they let anybody create or contribute to a restaurant webpage.
Here restaurant owners can add detailed information about their restaurant located anywhere on the planet for free and people using a search engine will find the page. Restaurant webpages benefit from the collaborative efforts of everybody just like Wikipedia does and better pages bring more customers.