NOTE: Because many words in this article are likely to trigger sp^m filters, we’ve disguised them with symbols (e.g. sp^m). This will ensure a higher delivery rate if you use this article in your e-zine.
If you’re selling your book online, you’re practically guaranteed to increase sales by publishing an e-mail newsletter, or “e-zine.”
Why? Well, for a start, it’s a super way to give readers a taste of your expertise and style along with samples of your content. This ensures they’ll come to be familiar with you, trust you, and hopefully buy your book when they’re ready for more information.
Also, it’s a great way to *capture prospects* who aren’t ready to buy your book when they visit your site, but are still interested in the info you have to share.
Based on my own experiences in marketing my manual, ‘Boost Business With Your Own E-zine,’ here are 7 ways to help increase book sales using an e-mail newsletter.
E-zine publishers also report GREAT signup results using pop-up and pop-under boxes at their Web sites.
Examples: On my main site, http://www.ezinequeen.com, I feature a signup form on EVERY page, as well as a pop-up box. On my book sales site, [http://www.ezinequeen.com/tutorial], I have a pop-under box that appears once you close the main window.
Remember: NEVER sign anyone up without her permission!
Besides lifting material directly from your book, try some other spins on your topic such as a list of top 10 tips, a how-to article, a list of resources, or a review of a trend in the industry.
Example: One of my clients, a life coach, has a hard-cover book out right now that features 101 tips on how to attract what you want in life. Each issue of her weekly e-zine features one of those tips, along with a brief explanation of how to implement it.
Example: “Did you like today’s article? If you did, you’ll LOVE my new book, ‘Double Your Business in Six Months.’ It’s jammed with more than 257 great ideas to help you grow your business FAST. Learn more and order now at [Web address here]. You can begin using my best tips within minutes!”
Example: “What ‘Beauty Blastoff’ Readers Are Saying: ‘I can’t tell you how much your book has helped me improve my appearance. Thanks to your tips, I’ve lost 20 pounds, cleared up my skin, and rid of all my unwanted hair. Now my rich ex-husband even wants me back. You’re a saint!'” – Suzy Smitten, Los Angeles, Calif.
Example: “For Subscribers Only: Buy my book before midnight this Friday and receive a 20% discount!”
If you can’t give your subscribers a discount, offer something else to make them feel special, such as a bonus report or free phone consultation with their purchase.
Why? Well, if you just advertise your book, some people will read your sig file and think, “That’s cool, but I don’t want to buy anything right now.” BUT if you advertise your FREE e-zine, they’ll likely take advantage of your offer. THEN you’ve got them on your list.
Example: Here’s what I have at the END of my sig file, after my contact information: “BOOST BUSINESS by publishing your own e-mail newsletter! Learn how now – sign up for fr*ee how-to tips at http://www.ezinequeen.com.”
(c) 2000-2003 Alexandria K. Brown. All rights reserved.