Search Engine Optimization (SEO), Social Media and Online Reputation Management (ORM) are sometimes confused, with the great number of people think that these three are same. Moreover, there is some obvious cross-over, the three have entirely different focuses and follow very different outcomes. Here, in this article, we are about to discuss a little more about their importance and uses.
It is said search engine optimization, online reputation management and social media are the trinity of internet marketing. Let us discuss a little about SEO, Social Media and ORM first.
Why Search Engine Optimization?
SEO is generally concerned about getting a website rank in search engines or to rank better for products and/or services related search terms. It is nothing but a process of increasing the chances of your website to be listed in the first page or first in the search results of popular search engines, such as Google, Yahoo, Bing and so forth.
Why Social Media Marketing?
Social media marketing is a bunch of techniques and strategies for promoting awareness of a brand, publication, product, etc. (the brand, publication or product can be personal or for business), on social media, particularly by encouraging the sharing of content that help attracts the end number of people to a specific website.
Why Online Reputation Management?
Online reputation management is about improving your personal or business name or good standing of your brand. This is by countering or eliminating the negative feedback found in the internet – defeating them with more positive feedback, comments or reviews to improve your credibility and customers’ trust on your name or brand.
The technology around us is developing at an exponential rate. At no point in human history have we had the real capability as both organizations as well as individuals to reach, engage, interact and connect with end number of people, locally and globally, and certainly in real time. Digital media has out and out transformed the concept of modern marketing, making it more condemnatory than ever for business organization and institutions both small and large to have a voice within the online realm.
Digital media and marketing, for instance, search engine optimization, social media marketing and online reputation management have proven its value to businesses of all sizes and types by offering the following powerful features.
Benefits of Using SEO, Social Media and ORM
When it comes to increasing search ranking, promoting business and building positive awareness, they take lot of time and effort to build as well as maintain company’s online reputation. SEO, Social Media and ORM can give that. The benefits are:
SEO and Social Media is not online reputation management. No doubt, reputation management services include SEO and social media component. But, when it comes to comprehensive online reputation management campaigns, SEO is far from the whole story. Let us take a look at the key differences of SEO, Social Media and Online Reputation Management.
To understand the basic differences of SEO, Social Media and ORM, we need to understand the buyers’ journey. The buyers’ journey consists of three important stages:
Last, but certainly not the least, online reputation management often uses what might be considered or something hardball tactics that fall outside the purview of conventional SEO and Social Media. Whether your business lives and dies by reviews on impactful online publications, then you need to optimize such sites properly and address those negative entries, like defamatory remarks, copied content, improper material etc. that you do not control.