According to a recently made survey, by 2020 the industry of eCommerce would grow following an exponential graph. A successful and effective eCommerce business is capable of providing you such a ROI (Return on Investment) that would leave you amazed! Today’s market is full of plenty of such eCommerce development firms that would cater your business to grow and expand in a remarkable way. However, to stay ahead of your competitors and to stand out in the crowd, you would need to understand the ongoing trends in this eCommerce development field. Here is a list of a few smart eCommerce trends that are going to rule the market of 2018.
#1 Rise in Mobile-Based Traffic
This is an undeniable fact that mobile technology is booming in a noticeable way. The rate of mobile transactions is also increasing following an exponential graph. According to a recently made survey report by Statista 2017, by the year 2020, the mobile traffic would increase almost by 8 times! Hence, it is easily understandable if your eCommerce website is not responsive in nature or does not work well with the mobile environment, it would not attract the attention right amount of visitors that it should.
#2 AI Chatbots
With the enhanced technological innovations and inventions, proper implementation of Artificial Intelligence is taking a very crucial role in this eCommerce business. This enhanced technology is improving the communication process on the websites between the consumers and the brands. The advanced AI-enabled chatbots are capable of offering the consumers the right product they want by communicating or asking them their preferences. In this way, you can not only improve the customer relationship management but can also make satisfactory and profitable business.
#3 Same Day Delivery
The faster you can deliver the products to your customers, the happier and more satisfied your customers become. Research made on customer behaviour shows that almost 90% of the customers want to get the products in their hand either on the same day or within the most time limit of 24 hours. Hence, your eCommerce business would shine successfully if you pay attention to all such aspects and take necessary steps.
#4 Video Content
One of the latest trends that is becoming pretty much popular in the market of online business is the use of video content. When users or visitors go through a well-made product video, they can understand the product better. Rather than going through a monotonous product description, visitors would enjoy a well-made video on the product explaining everything there within a short span of time. Such video content would not only increase the user or visitor engagement on your website but would also increase the sales by almost 70%.
Apart from all the above-mentioned aspects, there are other crucial things that would leave a huge impression on an eCommerce business. Some of these aspects are analysing the user behaviour, using a single network of eCommerce, mobile apps built with AR (Augmented Reality) and so on.