Today, many businesses are using a variety of social media sites for their corporate marketing efforts, including Twitter, Facebook, LinkedIn, blogging and YouTube. Some are even using sites like these for their clients to help them with their recruitment advertising and marketing efforts.
Authors are using social media sites like Facebook, Twitter, and other social networks to market their books. They incorporate topical news headlines and other ideas into creating taglines that they then use in Twitter posts, which are automatically posted as status updates on their Facebook page. From one well-crafted tweet you can see as much as an 800% increase week-on-week for visitors to your site coming from Facebook and Twitter, and sales of your book, writing services, and other products and services you may provide will increase as well. How can someone make these claims? Because they are happening to frequent users every day.
One word of warning to those marketing on Facebook: don’t overdo it. Many people on Facebook get offended when they see too many “sales pitches” – so use those sparingly, and intersperse them with lots of other posts that help show that you are human and not just some unstoppable marketing machine (or worse – a Spam machine).
Used strategically, you will see your sales go up after starting our Twitter account. People will realize your are a real person, not just a website with an automated store. Funny how blogging alone will not do this.
You can also alert Twitter followers to great sales, and converse PR companies who want their client’s items feature on our site.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about social media.
Do you want to learn more about Social Media?
If so, read about and download my brand new free industry research white paper Social Media: A Primer [http://drdavehaleonline.com/blog/new-social-media-research-white-paper/]