We live in a world where people are overwhelmingly focused on visuals, and, especially when it comes to the internet, appearance is everything. What customers see when visiting your website has an enormous impact on the success of your online business. When considering the most successful online retailers, they all have one thing in common: a streamlined and visually stunning website complete with high-quality, professional imaging.
It is crucial as a business owner to present the product you are selling in the best way possible, and in an online setting this means presenting it through good, clean images. With a well-designed site complete with great images, any business can be successful-but why is that? We’ve written a little more about it to help you have a better understanding as to why good, clean images are so important for eCommerce and online retail stores.
Humans Are Visual Creatures
The science behind why people react positively and quickly to images as opposed to text is actually quite simple-images can be immediately deciphered by the brain, whereas text is a language that must be decoded in order for the brain to comprehend. This is why it is so important to have good, clean images on your eCommerce/online retail store-customers will have an immediate reaction to the images as their brains will immediately comprehend and judge them.
Research has shown that the human brain processes visuals 60,000 times faster than it processes text, meaning that your online customers will be processing the image of your product before they even read the title or product description. Having clean, high-resolution visuals on your website will help customers become interested in the product before they even know all the details.
You Can’t Sell High-Quality Product without High-Quality Images
It’s really that simple. If you don’t have good, clean images of the products you are selling on your website, then people will not believe that they are quality products. This is a prime example of getting a return out of the amount of work that you put in. If you are designing your website to include low-res, visually cluttered, or stock images, then your customers are not going to believe that you are serious about your business and will not want to spend their money there.
It also has a lot to do with the perceived authenticity of the website. There are a lot of scam websites on the internet these days, and often customers will perceive an online retailer or eCommerce business with bad images as a scam, whether it is or not. You do not want your website to read as inauthentic to its visitors, and there is a really simple solution to this: have your images done professionally, take the images on your website just as seriously as you take the rest of your business, and present your product in the best way possible.
In order to have a successful eCommerce business, you must first focus on making sure that your products are justly represented through good, clean images so that your customers have an accurate visual representation of the business that you run.