eCommerce merchants can no more understand the power of catalog management. Modern customers ask for rich and consistent product description from all retailers. eCommerce merchants need to meet these expectations if they seek to grip their position in the market. Let us discover what product catalog management entails and how you can manage if efficiently.
Catalog Management is a principal that covers the organization, standardization and publishing of product data to sale channels. Irrespective of whether the product if your own or from other suppliers, you need to manage it in an accurate way across all the products.
Challenges of eCommerce Catalog Management
Product Catalog Management might seem simple but it’s not that. Each of the brands and eCommerce stores require a particular format to be followed for product data. The information update is needed on a regular basis and you might need to make a lot of changes at different places as well. While some merchants get the product information from supplier itself, there are instances when they need to get it done by themselves.
The product data is formatted with some additional information and attributes to make it customer ready. It requires weeks of time to compile, update and publish such product data and thus, it is not hard to mess such data which might cause serious problems later on, not only for you but for customers as well.
Why Product Catalog Management is Important?
Investing time to properly manage the product catalog is worth it for the retailers and vendors. You online product catalog management helps you to build a foundation for your business and thus, it should:
Create Rich, Consistent Product Information
A proficiently managed eCommerce product catalog often results in qualitative data. You need to ensure that you are having customer-ready product information with you that is fully attributed and consistent. If you have quality data, you can easily build an omni-channel experience all across the sales channels.
Build an Omni-channel Experience
Customers tend to move seamlessly across channels. They might find you on one platform and then jump over to another side to make the purchase. Providing them with consistent data across several channels makes their shopping easier and trustworthy.
Improve Customer Experience
For better customer experience, improve the richness and details of the product information.
Grow Your Business
Leverage the potential benefits of product catalog management and build a better foundation for your business growth.
Easily Expand Product Assortment
If your data is not a mess, then definitely it is easier to add more products easily. A well-designed structure in place helps you manage additions and removals easily and thus, you will know how to push the products for sale without any fuss.
Work With Suppliers
Another potential way to grow your business is to work in association with suppliers and wholesalers. It helps to find a product that you had liked to sell. Supplier’s data might be poor and rough, requiring a lot of standardization and enrichment. If you have sound catalog management in-house, you can easily tackle such challenges.
To conclude, your products are the foundation of your business and their management is the essence of growth.