Driving traffic to your online business directory is essential to building a thriving directory. No one will post if they do not know that your directories exist. There are a number of easy ways to increase traffic to your online business directory. Below are a number proven methods to help you bring traffic to your business directory.
1. Search Engine Indexing of Your Directory: It is essential that you submit your online directories to all of the search engines to be indexed, even the lesser known search engines. As well, have your directories validated so that the major search engines will better index you URL.
2. Create a Favicon: A Favicon is a small icon displayed in your browser next to the URL in the address bar and also on bookmarks. It will distinguish your directory from competitors on the bookmarks’ list. You can download an existing Favicon or create your own.
3. Write Business Promotion Articles: Write articles about business and online business directories and submit them to article directories. Make sure that you include your directory URL. The articles should relate to online business marketing.
3 Create a Unique Directory: A unique directory will make your directories stand out from the competitors. General business directories will receive less business listings than if you created specific directories that focused on a particular niche. Do not create category dumps or search engines will categorize your online business directory as duplicated content.
4. Spread the Word: There are many options available to spread the word online about your online business directory. Develop a relationship with other directory owners so you can exchange promotional ideas and strategies. Exchange links with relevant directories, not your competitors. As well, post comments of business blogs and discussion boards. Make sure you use a forum signature that includes your directory URL on forums and blogs where you participate. Answer questions and post questions on sites such as yahoo answers.
5. Create Your Own Blog: If you have your own Blog, you can post relevant comments related to your online directories. As well, you place your directory URL and directory description on your Blog. Promote different categories and subcategories of your online business directory.
6. Social Book Marking: You can increase site traffic to your online directories by making use of social book marking websites. A small widget of the site can also be placed on your site so that visitors can share your content with others. As well, become a social networker. Use your Twitter, Linked In, MySpace, Facebook, MySpace, and Friendster to promote your directories. The more friends and followers you have, the more likely you are to get people to post on your business directories.
7. Make News: Use RSS (Rich Site Summary) technology. Offer RSS subscription to your directory’s visitors. Provide newsletters to those who subscribe to your news feed. Regularly provide new content about your directory using this feed.
The key to increasing traffic to your online business directories is implementing strategies that will make your directory appealing as well as getting your name out in the online business community.