Corporate photography has managed to become probably one of the most important part of any business’s marketing and advertising campaign. Photographers are responsible for creating photographs which become a very important part of communication with internal employees, external businesses and customers. That being said a corporate photographer is under a lot of pressure to produce vivid, strong and often easy to understand images which communicate what the business is all about. Photographers are also asked to keep everything they do for a business confidential and for that they need to sign a confidentiality agreement. For instance photographers working for major auto manufacturers will often produce photos of upcoming models but they cannot reveal anything about these cars. These pictures are kept confidential until a vehicle’s public launch.
Many businesses both large and small understand how the public perceives them and how they want their products to be perceived. However, in order to get the public to perceive them in a certain way corporate photographs need to be cleverly crafted keeping these goals in mind. For instance a company selling clothes to teenagers will want to have pictures which are fresh, upbeat and funky. Similarly, if they were targeting corporate employees they would want pictures that are more professional, traditional yet vivid so that they grab attention.
Types of corporate photography
There are mainly two major types of commercial photography. Most photographers will claim that they specialize in both macro photography and general photography but the fact is that there are a few that truly specialize in both of these. This being said businesses that are selling a product like shoes, caps, watches or cell phones will want to hire an expert macro photographer to photograph the items they sell. But this macro photographer will also need to have the experience and the talent to take photographs which include models using these items. This is where the line is blurred between both types of photography. However, most experts do have years of experience with both types but may be better at one or choose to focus on one type rather than the other. Either way it is always a good idea to hire a photographer with lots of experience.
Photographers that specialize in corporate portraits, product pictures and general pictures are a dime a dozen. However, only a few really have the talent and the experience required to capture your product and or service in a way that attracts lots of attention. You would also want to hire someone who can photograph for the internet and social media, a medium where small photos need to tell a big story.