If you are not using video marketing in promoting your products and services online, you are missing so many opportunities over the internet. You see, more and more people are going to YouTube instead of Google when they want to be informed, entertained, or when they are simply passing time. If you can create and post your videos on various online distribution channels, you’ll increase your chances of generating even more traffic to your website that can surely boost your sales and revenue.
Here’s how you can make money with video marketing:
1. Use attention-grabbing and keyword-rich titles. To make it easier for your potential viewers to find your videos online, ensure that you make your titles descriptive and keyword-rich. If your video is about teaching your viewers on how to use HTML tags, you can use the title HTML tutorials — it’s brief, very descriptive, direct to the point, and easy to remember. This can surely boost your views in no time.
2. Optimize your videos’ descriptions. If you are familiar with optimizing your web content to make it search engine-friendly, you will find this much easier to do. Identify and use keywords or popular search terms that are closely relevant to your videos or to the information that you are trying to get across. In this section, you can tell your viewers the gist of your content or the kind of information that they can expect to get. A well-written description can help you convince more people to watch your videos.
3. Socialize. Don’t forget that video sites are also social networking sites. You may visit other channels, comment on other videos, and invite more people to expand your network. By doing so, you can popularize your videos within a particular online community so you can easily widen your reach and so you can better connect with your potential clients.
4. Keep your videos short. Always remember that you are serving people with limited attention span who don’t have the time nor the patience to watch 10-20 minute videos. So, make your creations short and concise as much as possible. If you are discussing a very broad topic, break it down to shorter segments and create several short videos. Before you post your creations online, edit them and cut off some parts of the video that might not be interesting to your viewers.